Afam Arts is active as the only start-up institute with applied arts approach in Iran. Along with these young people, prominent university professors with their unique experiences can also be a way forward. Applied arts is the application of design and aesthetics with the purpose of practicality and everyday use. such as cup, journal or ornamental bench in a park. Applied arts and ornamental arts overlap in considerable parts of their areas and these two expressions are somewhat interchangeably used. Applied arts and ornamental arts overlap in considerable parts of their areas and these two expressions are somewhat interchangeably used.
Industrial designing, graphical designing, fashion designing, interior designing, ornamental art and functional art areas are enumerated amongst applied arts. In regard of the creative and/or abstract arts, architecture and photography are considered as the applied arts. In fact, by applied arts, those arts are intended that their functions and usefulness are in the first degree of importance and the objective in creating them has been their application.
The holdings of AFAMarts Institution is an active collection in the field of art that focuses on promoting and supporting art in various dimensions. This holding includes four subsidiaries: Afam Events, Afam Design, Afam News, and Afam Publications.